#UXRConf Mini (August Edition): Main takeaways

Learn more about your own biases and how you can mitigate their effects through best practices.

We Can’t Trust Our Own Minds — And What To Do About It.

Key Takeaways

  • Don’t use focus groups: Social conformity is much more substantial than we think; people change their answers to ‘go with the flow’ or because the group genuinely influences their opinions.
  • Be cautious about priming. Double-check your work to make sure you’re not unintentionally priming a specific response.
  • Use priming for good. Use priming to improve your research — for example, by priming your participant with stimuli they’re likely to encounter while interacting with your product.
  • Collaborate, and avoid inattentional blindness. One researcher can easily miss a lot. Bring in collaborators, and make sure they aren’t biasing each other; have them write down observations quietly and THEN share findings.
UXRC: Learn to develop your team’s UXR roadmap proactively instead of taking all your direction from the product team.

Get Into Your Product Manager’s Head

Key Takeaways

  • You need a research roadmap: Your roadmap tells you the priorities of your organization and product managers. Without it, you may end up doing research that nobody was looking for.
  • Get buy-in from product managers: Let product managers know what you need from them, what you’re doing, and what value you’ll provide — especially if you’re asking for their time.
  • Involve product managers in the process: Ask product managers what research they want, why they want it, and when they want it; this helps them understand and weigh the many tradeoffs involved.
  • Build a roadmap with your resources in mind: Consider factors like your team’s skillset and the time investments required so you can build a practical roadmap you can deliver on.
Kyle explores his UXR Salary Survey from February 2020.

Exploring Global Salaries in UX Research

Key Takeaways

  • USA vs. Canada, EU, UK. Salaries in the United States were roughly double those in Canada, the EU, and the UK.
  • More experience didn’t mean higher salary growth. In the US, EU, and UK, researchers with the most experience often saw the lowest salary growth as a percentage.
  • Higher education didn’t always mean a higher salary. Higher education did correlate with a higher salary in a researcher’s early career, but not necessarily in their later career.
  • Researches with the most experience often saw the lowest salary growth as a percentage from de last 2 years.

Thanks for reading!

If you would like to discuss more, share feedback or ask any questions, drop me a line or connect with me on LinkedIn.

User Experience Designer based in Ottawa, Canada 🇨🇦 marcosrezende.ca

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