We Can’t Trust Our Own Minds — And What To Do About It.
- Don’t use focus groups: Social conformity is much stronger than we think; people change their answers to ‘go with the flow’ or because the group genuinely influences their opinions.
- Be cautious about priming. Double-check your work to make sure you’re not unintentionally priming a certain response.
- Use priming for good. Use priming to improve your research — for example, by priming your participant with stimuli they’re likely to encounter while interacting with your product.
- Collaborate, and avoid inattentional blindness. One researcher can easily miss a lot. Bring in collaborators, and make sure they aren’t biasing each other; have them write down observations quietly and THEN share findings.
Brandi also shared two psychological experiments in her talk; here they are:
Asch Conformity Experiment
Selective Attention Test
Get Into Your Product Manager’s Head
- You need a research roadmap: Your roadmap tells you the priorities of your organization and product managers. Without it, you may end up doing research that nobody was looking for.
- Get buy-in from product managers: Let product managers know what you need from them, what you’re doing, and what value you’ll provide — especially if you’re asking for their time.
- Involve product managers in the process: Ask product managers what research they want, why they want it, and when they want it; this helps them understand and weigh the many tradeoffs involved.
- Build a roadmap with your resources in mind: Consider factors like your team’s skillset and the time investments required so you can build a practical roadmap you can deliver on.
Exploring Global Salaries in UX Research
- USA vs. Canada, EU, UK. Salaries in the United States were roughly double those in Canada, the EU, and the UK.
- More experience didn’t mean higher salary growth. In the US, EU, and UK, researchers with the most experience often saw the lowest salary growth as a percentage.
- Higher education didn’t always mean a higher salary. Higher education did correlate with a higher salary in a researcher’s early career, but not necessarily in their later career.
- Researches with the most experience often saw the lowest salary growth as a percentage from de last 2 years.
Interested in learning more about this research? You can download the UX Salary Report here.
All the content is available on the UXR Collective platform.
Created by the team who brought you UXRConf Anywhere 2020, the UXR Collective is an online place to get better at research.