We Can’t Trust Our Own Minds — And What To Do About It
- Don’t use focus groups: Social conformity is much stronger than we think; people change their answers to ‘go with the flow’ or because the group genuinely influences their opinions.
- Be cautious about priming. Double-check your work to make sure you’re not unintentionally priming a certain response.
- Use priming for good. Use priming to improve your research — for example, by priming your participant with stimuli they’re likely to encounter while interacting with your product.
- Collaborate, and avoid inattentional blindness. One researcher can easily miss a lot. Bring in collaborators, and make sure they aren’t biasing each other; have them write down observations quietly and THEN share findings.
Brandi also shared two psychological experiments in her talk; here they are:
Asch Conformity Experiment
Selective Attention Test
Get Into Your Product Manager’s Head
- You need a research roadmap: Your roadmap tells you the priorities of your organization and product managers. Without it, you may end up doing research that nobody was looking for.
- Get buy-in from product managers: Let product managers know what you need from them, what you’re doing, and what value you’ll provide — especially if you’re asking for their time.
- Involve product managers in the process: Ask product managers what research they want, why they want it, and when they want it; this helps them understand and weigh the many tradeoffs involved.
- Build a roadmap with your resources in mind: Consider factors like your team’s skillset and the time investments required so you can build a practical roadmap you can deliver on.
Exploring Global Salaries in UX Research
- USA vs. Canada, EU, UK. Salaries in the United States were roughly double those in Canada, the EU, and the UK.
- More experience didn’t mean higher salary growth. In the US, EU, and UK, researchers with the most experience often saw the lowest salary growth as a percentage.
- Higher education didn’t always mean a higher salary. Higher education did correlate with a higher salary in a researcher’s early career, but not necessarily in their later career.
- Researches with the most experience often saw the lowest salary growth as a percentage from de last 2 years.
Interested in learning more about this research? You can download the UX Salary Report here.
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