Sign In Modal Redesign: How to Mitigate the Confusion Caused by “Xs” on the former Twitter version

Marcos Rezende
UX Planet
Published in
3 min readAug 8, 2023

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Twitter vs X
Image source: Marcos Rezende

Twitter’s recent rebranding challenged UX designers: the confusion caused by the three “Xs” elements in the sign-in modal. The Twitter logo is now an “X”, the close button is also an “X” and the text “Sign in on X” contains an “X”. This ambiguity has caused difficulties for users, who find it hard to distinguish the…

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