It is not about ‘how to immigrate to Canada’, but how I got there.

Marcos Rezende. Eagle Nest Lookout — Greater Madawaska, Ontario. Canada
Marcos Rezende. Eagle Nest Lookout — Greater Madawaska, Ontario. Canada
Eagle's Nest Lookout — Ontario, Canada

There we go!

Changing your lifestyle, language, culture, climate, home, job, friends, laws and customs. In other words, changing your life. Moving to another country is not for everyone. But before I pick up my luggage in Brazil and go to Canada, I needed to prepare myself.

Moving to another country is a decision that does not just involve YES or NO. When I am asked, “Why Canada?”


UX Strategy | Digital Project — Ottawa, Canada
UX Strategy | Digital Project — Ottawa, Canada

Before handing on developing prototypes, sitemaps and wireframes, we need to raise questions regarding the product — as much as possible. So, nothing better than knowing the circle involving the user experience, whereas decisions based on user-centred design in User Experience Design projects.

The purpose of User Experience is to work to make it easy and pleasant interaction and user contact with your brand through its products or services, viewing elements, communication or usability. It’s essential to comprise all the variables such as desires, emotions and experience of a person.

UX step is disregarded in many projects. Some companies often “predict” behaviours or actions of their customers without study, research, or testing, just by feeling or do not know the use and value of your business process. We need to understand more about people and, therefore, to work with UX; we should create a checklist, starting with a method to organize the flow of ideas, since there are various areas of knowledge in a relationship at all times within a project, especially involving User Experience Design. …


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Decision making is an arduous task when it comes to design. Being a field of study that blends science and art, it is often wrongly analyzed only based on visual appreciation criteria, put on evidence personal preferences. I know. It is frustrating! That’s why a design review shouldn’t just be feedback, left in your mailbox on a Friday night with urgent changes for next Monday. Definitely, not.

During my journey as a UX Designer, I was frustrated to be reminded of the phrase “The customer is always right” by the simple fact that they cost the project. …


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The UXR Collective selected the key points of the remote #UXRConf Mini (August Edition). The event offered outstanding content from the User Experience Research perspective.


UX Process / Design Sprint — Ottawa, Canada
UX Process / Design Sprint — Ottawa, Canada

Imagine knowing customers' reactions before investing time and money in the building and development of a product. That is the Sprint method's proposal, created by former Google employee Jake Knapp to develop and test ideas in just five days.

Jake Knapp tested hundreds of sprints in different startups around the world and with the book “Sprint: the Method Used by Google to test and apply new ideas in just five days.” The designer popularized his technique in recent years, making it accessible to any digital project willing to evolve its maturation, starting without fear of making mistakes.

How does Design Sprint work?


Minha Vitória / UX Case Study. Ottawa, Ontario —  Canada
Minha Vitória / UX Case Study. Ottawa, Ontario —  Canada

Overview

Minha Vitoria: a collaborative platform to share suggestions for Urban Planning intended to review and regulate the urban aspects of Vitoria city — Brazil, for the next ten years.

Urban Master Planning is a municipal law that establishes rules for the growth and functioning of the city. For the first time in the State of Espirito Santo — Brazil, the dwellers were also able to make suggestions over the internet through a democratic and participatory process. This theme is very technical, and our challenge was to make the platform accessible and easy to assimilate for the general population.


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Overview

Reaction: an e-learning project that considers behavioural and cognitive aspects for its development, positively stimulating users’ behaviour, awareness and education about conscious consumption in an elementary school.

Target: Students (male and female, 10 -11 years old)

Client: Elementary School, MG. Brazil.

My role: UX Research, UX Design and UI Design.

Tools: Pen & Paper, Post-it Notes, Moqups, Flow Mapp, Coogle Mind Map, Skype, Photoshop and Illustrator.

Timeline: 6 months

Goals

  1. Provide a didactic resource, through instructional design, which aims to contribute to the teaching methodology;
  2. Encourage the faculty and its role as a mediator of access to knowledge, assisting in the teaching-learning process through the dynamics and ease of presenting the content. …

About

Marcos Rezende

User Experience Designer based in Ottawa, Canada 🇨🇦 marcosrezende.ca

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