Twitter’s recent rebranding challenged UX designers: the confusion caused by the three “Xs” elements in the sign-in modal. The Twitter logo is now an “X”, the close button is also an “X” and the text “Sign in on X” contains an “X”. This ambiguity has caused difficulties for users, who…

Imagine returning to head a large company you founded after a huge gap. It’s undoubtedly a massive responsibility. Now, envision that upon your return, during a Q&A session, you were confronted with a disrespectful question from an audience member. The year was 1997, at the Worldwide Developer Conference. At this…

Can you guess what’s vital for life and necessary to user experience design? If you’re contemplating, grabbing a glass of water could be helpful. Imagine the countless situations where water is desired and valued according to context. At the airport, a bottle is a luxury; in a desert, a lifesaver…

It isn’t about what we can see, but how our experience can be borderless. — Freshly emerged from the HCI for UX program at MIT Computer Science & Artificial Intelligence Laboratory, I am brimming with ideas for exploring emerging technologies. One area that continually piques my interest is the future of screenless interactions. With so many thoughts swirling around, I decided to share some insights…

Since the launch of Google Bard in its experimental phase, many UX professionals have been eager to try out this new tool and evaluate its ability to provide a high-quality conversational experience. I decided to analyze the usability and user interface of Google Bard to help other UX professionals and…

At times, individuals face a state of mind that discourages creativity. This could be due to various reasons such as writer’s block, designer’s impasse or even general uninspired feeling, ultimately leading to an arduous creative process. A common barrier is allowing our thoughts to take precedence over our actions, resulting…

Overview Donate Your Hair is a campaign that uses social data to encourage the donation of locks of hair for the benefit of children with cancer. To increase the donation rate was created an A/B Testing to verify the best version by the conversion rate. Client: NGO Cabelegria (Top 10 Small…

How to use Co-design methods to designing WITH people to improve systems and services? This guide can help you to discover. We spend a lot of time talking about people assuming that we already have the answers or the solutions to the problems. When we project onto others, we often…

Before handling developing prototypes, sitemaps and wireframes, we need to raise questions regarding the product — as much as possible. So, nothing better than knowing the circle involving the user experience, whereas decisions are based on user-centred design in User Experience Design projects. User Experience's purpose is to make it…