At times, individuals face a state of mind that discourages creativity. This could be due to various reasons such as writer’s block, designer’s impasse or even general uninspired feeling, ultimately leading to an arduous creative process. A common barrier is allowing our thoughts to take precedence over our actions, resulting…

Overview Donate Your Hair is a campaign that used social data to encourage the donation of locks of hair for the benefit of children with cancer. To increase the donation rate was created an A/B Testing to verify the best version by the conversion rate. Client: NGO Cabelegria (Top 10 Small…

After immersing myself in a confidential UX project in Canada 🇨🇦, I decided to share the lessons learned in no mysterious way. Overview I’ve learned more by getting my hands dirty in new areas of study that I really needed to dedicate myself to than by doing what I do on…

How to use Co-design methods to designing WITH people to improve systems and services? This guide can help you to discover. We spend a lot of time talking about people assuming that we already have the answers or the solutions to the problems. When we project onto others, we often…

Before handing on developing prototypes, sitemaps and wireframes, we need to raise questions regarding the product — as much as possible. So, nothing better than knowing the circle involving the user experience, whereas decisions are based on user-centred design in User Experience Design projects. The purpose of User Experience is…

Decision-making is an arduous task when it comes to design. Being a field of study that blends science and art, it is often wrongly analyzed only based on visual appreciation criteria, put on evidence of personal preferences. I know. It is frustrating! That’s why a design review shouldn’t just be…

The UXR Collective selected the key points of the remote #UXRConf Mini (August Edition). The event offered outstanding content from the User Experience Research perspective.

Imagine knowing customers' reactions before investing time and money in the building and development of a product. That is the Sprint method's proposal, created by former Google employee Jake Knapp to develop and test ideas in just five days. Jake Knapp tested hundreds of sprints in different startups around the…

Overview Minha Vitoria: a collaborative platform to share suggestions for Urban Master Planning intended to review and regulate the urban aspects of Vitoria city — Brazil, for the next ten years. Target: All residents of voting age. Client: Vitoria City Hall (ES. Brazil. (Top 5 ‘Connected Smart Cities’). Tools: Pen &…